On Further Review…
Posted by Will
With a nod to what the refs say during football season… I want to tap the collective wisdom of our readership on a topic we’ve been hearing about recently. Amazon appears to be cracking down on paid reviews and I think most of us would cheer that idea. But what’s the real problem here? And what’s the best solution? Take the poll below and comment.
Briefly- Amazon moved against several paid review sites recently, to shut down people posting five-star reviews that were bought and paid for (and presumably inauthentic). You figure Amazon can do what they like, and you figure they’re ticked off their own star-rating system is being gamed, sure. But here’s a twist, as pointed out in this online article I saw via a colleague today: Amazon is now going after individual reviewers, and evidently is suing for a “remedy” that includes the information to find out who those reviewers got paid by. Everybody still cool with that?
Layer on this, which many of us are familiar with: the Zon also removes reviews if they judge that you “know the author personally“. The criteria they use to determine this is something they refuse to share, and the take-down they apply is irreversible. You can complain when it happens to you. I did, and got bupkus back. For an honest review of a book I had read, penned by a fellow author who is indeed my friend (as a result of our online collaboration, not because I am her kid’s godfather or we go bowling on Tuesdays). I can tell you, I took THAT personally.
And through it all, the part that I really love to hate- ignorant, hateful, racist/sexist/ageist trolls can come crashing through an author page and wreck the place with no penalty whatsoever. Just scratch up $3 of sourdough money to buy the first title: download, write a one-star/one-line review, then return the book. Get all your money back, while your review stays up naming you as a “Qualified Reviewer” forever! Use the same money to lather-rinse-repeat through every title, just because the author’s a woman, or dared to praise Reagan, or said something nice on Facebook about the football team you hate.
So, what’s the right and just thing to do, will Amazon ever get around to doing that, and what would be best for all of us anyway? Take a shot at the poll to get your juices flowing, and then by all means leave a comment (use pen-names so the Zon doesn’t figure out how well we know each other!).
Vote for the statement you think is most true ! Then comment.