Pre-Order functionality for Indies
For a long time, one of the advantages of traditional publishing was the ability to get pre-orders. The soon-to-be-published book would be visible in online shops with a possibility to order a copy which would then be shipped upon publication. Trad-Pubs then had considerable time to promote their upcoming release. The good thing is that all pre-orders would count as sales on the day of publication, making the book much more visible to potential readers. So far, Indies didn’t have many shops where they could garner pre-orders, and of those that did offer it, not many made much sense to use.
Now, amazon announced a pre-order option for Indies. If that will benefit authors and small publishers remains to be seen. One thing is for certain. We’ll have to get better at scheduling our releases. It doesn’t make much sense to offer a book for pre-order if it’s all proofed, has a cover and is ready to go. But it will be interesting for ongoing series where readers often want to know when the next volume will be available. Of course that means that if you set a publication date, you’ll have to stick with it. There’s nothing worse then an unplanned delay.
I, for one, am really curious to see how well pre-orders will do once I know how to use them well. How about you? If you’re a reader, are you the kind of person who uses pre-orders? If you’re a writer, will you try out this feature and what do you expect from it?